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I'm Troy Edward, an Orange County based Filmmaker and Photographer.

I'm a director with a deep passion to make emotionally authentic and thought provoking commercials. My approach to commercial storytelling begins when there is a story bigger than the product. To me, a great product can communicate potential and a sense of purpose, but it's always about story. The idea of that potential is always where the story begins for me. 

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Watch 'Tesla | Autonomous Possibilities' or 'Nike | Dear Kobe' below and read about my work:

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Tesla | Autonomous Possibilities

Enzo iphone Case

Dear Kobe | Mamba Forever | Nike

Magfit Snap

Cyrill iPhone 13 Brand Video

Macbook Rugged Armor Sleeve

Enzo Fashion Shoot

One Tap Ring Reel

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